Why a Mid-year Marketing Communications Review is Vital in 2024
Dec 21, 2023
If you start a discussion with a group of marketing communications experts, almost everyone will agree that 2023 is substantially different from 2022. Market momentum has changed and presented some obstacles in almost every area, necessitating a recalibration.
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Has Threads Replaced Twitter? The Rise and Stagnation of Threads
Nov 21, 2023
There was tremendous enthusiasm surrounding the July 2023 launch of Meta's Threads app, as the new social media platform swiftly accumulated 44 million daily active members. However, this initial enthusiasm was short-lived, since by August, there were only 8 million daily active users.