"Our products should be available everywhere at once, However, I lack the personnel, the time, and the production capacity to make that happen".
A lot of business owners are thinking along those lines. They are clear that they aim to diversify their revenue sources, enter new markets, and create new product lines. The sole issue? Insufficient resources.
There is brand licensing to address that problem. It occurs when a business agrees to pay royalties to other companies who want to utilize its intellectual property, such as a patent, software, or brand name, for commercial purposes.
We'll go through the many kinds of deals you can broker and the advantages of licensing your intellectual property if you're not sure if brand licensing is the appropriate move for your company.
At GPI we negotiate the best deals for our clients on different types of Brands/intellectual Property Leasing deals such as:
- Patents
- Brand and Trademark
- Character, Entertainment, and Art
- Software
- Sports